PHILIPS ARENA TO BECOME FIRST VENUE IN ATLANTA TO INTRODUCE CORONA LIGHT ON DRAFT
Debut to Occur Ahead of March Nationwide Launch During Atlanta Hawks Game Tonight
ATLANTA, GA -- Today, Constellation Brands, Beer Division will introduce Corona Light on draft when the Atlanta Hawks take on the Chicago Bulls at Philips Arena. Philips Arena will be the very first venue in the metro Atlanta area to carry the brand on tap, ahead of a nationwide launch on March 10.
“This is an unprecedented opportunity to expand our business in both the on- and off-premise channels,” said Bruce Jacobson, Chief Sales Officer for Constellation Brands, Beer Division. “We are very excited about the momentum Corona Light draft has captured in our test markets and we believe that draft will continue to play a critical role in the brand’s growth and development as we seek to provide our consumers with more options to experience this great brand. “
On March 10, 2014, Constellation Brands will begin their national expansion of Corona Light Draft, with Philips Arena being the first venue in Atlanta to carry it ahead of the launch.
Tickets to tonight’s Atlanta Hawks game vs. the Chicago Bulls are still available, and can be purchased at www.hawks.com.